TRACK repositions Mazola as the Master of All Oils

Mazola has long been regarded as an iconic brand in the vegetable oil sector. After keeping a low communication profile for quite a while, the Peter Kölln-owned company has now been given a new brand image by TRACK.

Using the slogan, the Master of All Oils, we successfully rejuvenated and revitalized Mazola. It was especially important to maintain a fine balance between observing traditional values and introducing contemporary style elements. To this end, we also injected new life into the Mazola logo and packaging. Mazola is once again confidently back in the spotlight – both online and offline – enjoying its status as an expert provider of a range of premium quality cooking oils with subtle natural flavors.

In creating the various communication elements for the campaign, we leveraged existing Mazola brand assets. The products took center stage in their new designs and were accompanied by witty, slightly mischievous headlines that made the brand even more likeable. Besides rejuvenating the brand, the aim of the new positioning is to increase both brand awareness and sales.