Website relaunch for fourth-largest German optician chain

With over 450 employees and 75 stores around Germany, Optiker Bode is one of Germany’s leading optical retailers. Resplendent in modern, striking design, their new website – developed by TRACK – reinforces the company’s comprehensive consultancy and service expertise.

The newly developed information architecture focuses strictly on consumer needs and the decision journey when purchasing glasses – from the first symptoms through to product care. Optiker Bode’s customer service orientation is enhanced by the website’s extensive information on the subject of ophthalmic optics and the simply structured content.

Poor vision is and will always be a sensitive and personal topic, and a visit to a local store is usually essential. For this reason, users are always provided with information regarding the nearest Optiker Bode location corresponding to their IP address. Similarly, the branch finder also features fast and convenient information about opening times as well as the range of services offered by all other Optiker Bode stores.