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TRACK helps develop brand identity for ottonova, a new private health insurance company

Hamburg-based agency, TRACK won the account to mastermind the launch campaign of ottonova.

TRACK scoops lead agency role for new frozen yogurt brand, kissyo

After an intensive screening process and pitch presentation, the fresh five* premiumfood company, based in Heilbronn, Germany, has appointed Hamburg agency, TRACK as its lead media agency.

TRACK repositions Mazola as the Master of All Oils

Mazola has long been regarded as an iconic brand in the vegetable oil sector. After keeping a low communication profile for quite a while, the Peter Kölln-owned company has now been given a new brand image by TRACK.

Round two: The new ERGO personal accident insurance for 2017

TRACK has developed a follow-up to the “Fall down. Get up. Carry on.” campaign it produced to promote ERGO’s personal accident insurance.

L’ORÉAL GERMANY TEAMS UP WITH TRACK

L’Oréal Germany has enlisted the help of TRACK as its Lead CRM Agency in order to extend its strategy of delivering digital personalized content and dialog to its customers across all CRM channels.

Miles & More awards digital marketing account to TRACK

Miles & More, Europe’s largest frequent flyer loyalty and rewards program has awarded TRACK its direct marketing account. The Hamburg agency picked up the brief following a multi-stage selection process in which it went up – and won against – the...

TRACK says bon voyage to airberlin with a campaign to kick off 2017

At the start of the main travel booking period for 2017, TRACK’s Berlin team developed a TV commercial for airberlin to get business off to a flying start. It was based on the successful “The Smart Alternative” campaign that TRACK developed along...

Britta Poetzsch and Chris Wallon assume creative leadership at TRACK

TRACK has appointed a top creative duo to take the helm as successors to the former Chief Creative Officer, Stefan Setzkorn. Acclaimed Creative Director Britta Poetzsch took up her post as Chief Creative Officer Campaign in February 2017. She was previously...

Three silver medals at 2017 Annual Multimedia Awards

TRACK, along with our clients Vodafone, scored three silver awards at this year’s Annual Multimedia Awards ceremony.

TRACK creates TV ad for Muller’s “Best-of FrütUp” range

FrütUp is well known for delicious, natural fruit toppings on a creamy yogurt base. Now, for the first time, the white yogurt has been refined with chocolate flakes.

MINI appoints new lead agency for global website

TRACK becomes new partner for digital evolution of brand and services.

TRACK achieves sixth place on 2016 Effie Effectiveness Index

The ten most effective German agencies were ranked on the basis of the 2015 Effie awards.

TRACK creates new airberlin product campaign with renowned artist

TRACK has developed a striking, new product campaign for airberlin that stylishly highlights the airline’s Business Class as well as numerous premium products and services.

TRACK wins Gold and Silver at the GWA Effie Awards

TRACK was the big breakout winner at the 2015 Effie Awards.

TRACK unveils the new face of airberlin

Airline launches new campaign featuring model Loren Kemp.

Barclaycard Arena launch campaign

TRACK develops announcement campaign for Hamburg’s largest arena.

First official air hitchhike in the world.

TRACK develops air hitchhiking event for airberlin.

TRACK wins golden surfboard

Agency Website of the Year – TRACK wins Gold.

TRACK wins Cannes Silver Lion

TRACK’s ground-breaking

TRACK is an Adobe Solution Partner

TRACK becomes Business Plus Partner within the Adobe Solution Partner Program.

FrütUp and TRACK heat things up in the refrigerator.

Müller Dairy launches new FrütUp range under the name “FrütUp goes wild!”  Marula, baobab, cactus fruit (prickly pear), and dates – the most exotic of exotic fruits – have become the new targets of FrütUp and...

Fall down. Get up. Carry on.

In the new ERGO personal accident campaign, ERGO and TRACK encourage the viewer to get up and carry on.

Time for Asparagus

Extensive relaunch for asparagus promotion by Unilever Food Solutions April once again welcomes the return of the customary asparagus madness all over Germany, Austria, and Switzerland.

Sweet Connection

TRACK initiates partnership between its clients airberlin and Lindt.

Interbrand: inside TRACK

How do you come up with a new name for an international agency? There are thousands of them out there.

Stefan Setzkorn nominated as jury member for Cannes

Germany’s creative scene attracts considerable worldwide attention and is acclaimed for its high level of expertise and innovation.

RAPP Germany becomes TRACK

The agency formerly known as RAPP Germany is heading out on its own.

airberlin wins public choice category at Airport Media Awards

The festive cheer continues for the airberlin Christmas plane.

TRACK uses Cheetah Digital marketing solutions

Consumers are interested in brands, not the medium.

DesignThinking@TRACK

“The world has changed considerably. We have to learn how to invent things collaboratively,” says John L.

PODIO

Innovative ways of working together help us create a conducive working environment, in which our diverse skills and expertise feed off each other – in harmony with the need for structured processes.