TRACK helps develop brand identity for ottonova, a new private health insurance company

Hamburg-based agency, TRACK won the account to mastermind the launch campaign of ottonova.

TRACK scoops lead agency role for new frozen yogurt brand, kissyo

After an intensive screening process and pitch presentation, the fresh five* premiumfood company, based in Heilbronn, Germany, has appointed Hamburg agency, TRACK as its lead media agency.

Round two: The new ERGO personal accident insurance for 2017

TRACK has developed a follow-up to the “Fall down. Get up. Carry on.” campaign it produced to promote ERGO’s personal accident insurance.

L’ORÉAL GERMANY TEAMS UP WITH TRACK

L’Oréal Germany has enlisted the help of TRACK as its Lead CRM Agency in order to extend its strategy of delivering digital personalized content and dialog to its customers across all CRM channels.

Miles & More awards digital marketing account to TRACK

Miles & More, Europe’s largest frequent flyer loyalty and rewards program has awarded TRACK its direct marketing account. The Hamburg agency picked up the brief following a multi-stage selection process in which it went up – and won against – the incumbent agency Serviceplan One (among others). The change comes into effect on April 1, 2017.

TRACK says bon voyage to airberlin with a campaign to kick off 2017

At the start of the main travel booking period for 2017, TRACK’s Berlin team developed a TV commercial for airberlin to get business off to a flying start. It was based on the successful “The Smart Alternative” campaign that TRACK developed along with the illustrator Noma Bar.

Britta Poetzsch and Chris Wallon assume creative leadership at TRACK

TRACK has appointed a top creative duo to take the helm as successors to the former Chief Creative Officer, Stefan Setzkorn. Acclaimed Creative Director Britta Poetzsch took up her post as Chief Creative Officer Campaign in February 2017. She was previously with Ogilvy Dusseldorf. Chris Wallon preceded her in assuming his position as Chief Digital Officer in the Hamburg agency.

Three silver medals at 2017 Annual Multimedia Awards

TRACK, along with our clients Vodafone, scored three silver awards at this year’s Annual Multimedia Awards ceremony.

TRACK creates TV ad for Muller’s “Best-of FrütUp” range

FrütUp is well known for delicious, natural fruit toppings on a creamy yogurt base. Now, for the first time, the white yogurt has been refined with chocolate flakes.