An agency for
BRAND LEADERSHIP IN A CONNECTED WORLD
Our deep understanding of brand awareness, customer experience management, and digital touchpoints enables us to implement communication solutions along the entire consumer decision journey.
MINI John Cooper Works
As MINI’s lead digital agency, TRACK redesigned and relaunched the international brand page of John Cooper Works – MINI’s exciting, performance sub-brand. This new site creates a platform for everyone who loves MINI’s signature go-kart feeling and is looking for maximum performance as well as exclusivity.
The biggest challenge in creating a global platform for EMS was strengthening digital sales on a sustainable basis and in particular, optimizing and maximizing lead management efficiency. At the same time, the site needed to highlight the innovative and high-quality product design for which EMS is synonymous